Bollywood actress Chitrangada Singh is known as an animal lover, but few know about her recent contribution towards the fight against cruelty to animals.
Testing cosmetics and their ingredients on animals has been banned in India and the leggy actress is elated that an ad she did went a long way in raising awareness about this issue.
"I didn't want to do just another sexy ad. So I got the idea of the creative myself and tried convincing the creative team," said Chitrangada. The ad shows a syringe pointed at her bleeding eye with the message, 'What if aliens tested on humans?'. In the backdrop is the figure of an extra-terrestrial.
Having seen videos of how cruelly animals are treated during testing, Chitrangada was so disturbed that she has started avoiding leather goods. Also, she never buys a cosmetic brand if it does not guarantee that it hasn't been tested on animals. "I confess I am not a vegetarian, but I am a moderate. My skin crawls at the thought of the cruelty meted out to animals just so that we can wear leather or use some cosmetics. I'd rather go without cosmetics than wear a brand that does not say it has not been tested on animals," she added.
Chitrangada starts shooting for her new film on July 11.
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